UW: Passion Never Rests
Copy for a series of print ads to introduce the University of Washington’s new brand.
How to Persuade Your Employer to Support Your Education
Top-of-funnel content marketing piece encouraging adult learners to mobilize resources for school.
eBook: Complete Guide to Onboarding
Researched, wrote and curated this content marketing piece for an HR technology client.
The Basics of Onboarding
A top-of-funnel piece detailing the best practices for employee onboarding.
Soulbound: feature article showcasing travelers who forge lasting ties around the globe.
Best of Beacon Hill: a snappy roundup of the star attractions of this Seattle neighborhood.
Chronicle of Higher Ed
A brief portrait of a professor, aimed at attracting new talent to the University of Washington.
Capturing the outdoor gear retailer’s unique values in the “About REI” page for REI.com.