Portfolio

Creative solutions to COVID-19

For PATH.org, an article about how doctors work to maintain progress in the face of COVID-19.
Magazine feature: UW researcher

Sharing a UW cancer researcher’s story in Columns, the school’s alumni magazine.
Building epidemic preparedness

How PATH partners to strengthen health systems and strong communities.
Magazine profile: UW alum

Shining a spotlight on Cristóbal Alex, leader of the Latino Victory Project, for Columns magazine.
Newspaper feature: performing arts

For the Seattle Post-Intelligencer, “What Brown Can Do for You,” about a local theater company.
Web feature: Methow Valley Pilots

A human interest story for the Methow Grist, about a local gathering of airplane pilots.
Aloe Vera Healing Magic

I ghostwrote this breezy post for a health-focused site. (And yes, that’s me in the video, filleting an aloe vera leaf!)
REI.com Winter Gear (Part 1)

Snappy short-form copy to introduce a new outdoor gear collection.
REI.com Winter Gear (Part 2)

Fresh short-form copy to promote a new outdoor gear collection.
University of Washington: Brand Tenets

Supported a complete rebrand of the UW with fresh lingo.
Print ad: UW Planned Giving

Conceptualized and wrote ad campaign for the UW’s planned giving fundraising efforts.
Rhyming jingles

A fun series of rhyming “Burma Shave” signs in support of an annual fundraising event.
Print ad: University of Washington

Part of a series of ads to introduce the UW’s new brand.
Thought leadership

For EY, ghostwrote this piece about how the Latinx community drives economic growth.
Gates Foundation Paper

A 24-page look at choice architecture and how it helps high school students to reach college.
Seattle Metropolitan

Best of Beacon Hill: a snappy roundup of the star attractions of this Seattle neighborhood.