Short-form

Print ad: University of Washington

A bid to attract new talent to this powerhouse research institution.
REI.com Winter Gear (Part 1)

Snappy short-form copy to introduce a new outdoor gear collection.
REI.com Winter Gear (Part 2)

Fresh short-form copy to promote a new outdoor gear collection.
University of Washington: Brand Tenets

Supported a complete rebrand of the UW with fresh lingo.
Print ad: UW Planned Giving

Conceptualized and wrote ad campaign for the UW’s planned giving fundraising efforts.
Rhyming jingles

A fun series of rhyming “Burma Shave” signs in support of an annual fundraising event.
Print ad: University of Washington

Part of a series of ads to introduce the UW’s new brand.
Seattle Metropolitan

Best of Beacon Hill: a snappy roundup of the star attractions of this Seattle neighborhood.